Brandefy

Founder: Meg Pryde (linkedin)
LL Cohort: Fall 2018 (Batch 6)
HQ: Richmond, VA
Status: Active

Brandefy helps beauty enthusiasts find the best beauty products for their needs - all while saving them money. We compare expensive, prestigious products to their drugstore counterparts or "dupes."

“Lighthouse Labs was the stepping stone that helped us understand our users, prepared us for our raise, and allowed us to grow into the startup we are today.”

— MEG PRYDE, FOUNDER

Featured Press

How Brandefy customers helped inspire the creation of newly launched skincare line

15 Brandefy-Approved Skincare Dupes to Try

Beauty enthusiasts’ ‘dupe’ fixation now comes in app form

Brandefy closed on a $1.7 million capital raise in July.