MeshImpact (formerly known as Indivigroup) offers a subjective AI engine that harnesses the power of collective human intelligence efficiently and effectively. We are able to process large sets of subjective human insights and turn them into actionable solutions. Some solutions will include key attributes and predictive models that power artificial intelligence algorithms of the future.
Who are the key members of your team?
- Ruobing Yu, CEO, Founder
- Joy Hua , COO, Co-Founder
How do you differentiate yourself from competition?
The subjective AI engine we built is a revolutionary horizontal technology that can be used in many different verticals. For example sales intelligence, improving sales effectiveness, hiring the right person, community engagement, idea generation, etc. There is no direct competition, however, we will focus on one vertical first. In the first sales force automation vertical we need to deeply understand the existing ecosystem so we can plug into the system and create value.
What is your target market?
For now our target market will be sales force enablement.
Where can customers buy your product?
Right now, on our website.
What trends do you see in the market?
Eliminate the gap between sales and marketing (target the right person at the right time), AI (efficiency and predictability), big data that make sense (Advanced Analytics), ecosystems (merger and acquisitions, low value chain outsourcing ), other technologies ( VR/AR, IoT, quantum computing etc.)
Why did you choose RVA to launch your company?
Both Joy and me are originally from Shanghai, China, but we have been blessed to build a new life in RVA region. RVA is our hometown now. It has been incredibly supportive for entrepreneurs, local business owners and people around the world. Organizations like Lighthouse Labs and Startup Virginia have been the driving force for most of our business success!
What’s your background?
I started as a programmer in IBM. Then I realized I am a die-hard entrepreneur. Ideas excite me. In late 1999 I created the Chinese Linkedin in Shanghai. It grew to have millions of users. Then I started my second venture which was successfully sold to a multinational company. MeshImpact is my No 3. 😊
What has shaped you as an entrepreneur to date?
I love learning, problem solving and making a difference. But I felt as a female tech founder what really shaped me to be a better entrepreneur is motherhood. It taught me to truly understand people (team members, clients, users...) with compassion and selflessness. How can we use technology to make our society a better place for our children? This has become my leading guideline.
Tell us about a recent win in your company you are excited about!
We talked to the City of Richmond to use our technology solve city problems. We also have several industry leading companies interested in our platform.
Describe your Lighthouse experience so far.
Lighthouse is a family. They take every startup with their heart, brain and resource and always seek what's the best for each company. Mentors like John Kemper, Satya Rangarajan and Joe Kunkel have been teaching us every week about how to look at things from many different angles and how to use the information, but always think ahead. And of course Todd Nuckols and Joanna Pheil they are always looking out for us and have provided us with the most grounded suggestions.
What is one specific need that we as a community can help you with right now?
We would like to know talk to as many companies as we can. We would like to know your pain point about using the sale force automation tools and what are the undiscovered needs or sales problems you are facing.
What books do you recommend for budding entrepreneurs?
- The Lean Startup, Eric Ries
- The Hard Thing about Hard Things, Ben Horowitz
- The Third Wave, Steve Case
- Tools of Titans, Tim Ferriss
- Hit Refresh, Satya Nadella